Terms of Use

Effective Date: August 22, 2026

These Terms of Use (“Terms”) describe the terms and conditions under which Aura Smiles PLLC (“Aura Smiles,” “Practice,” “we,” “our,” or “us”) provides access to and governs the use of our website located at https://theaurasmiles.com (the “Site”) and associated online services, including but not limited to appointment requests, consultation requests, patient inquiries, educational resources, promotional information, and other website functionality.

These Terms are important, contain legal obligations, and affect your legal rights. Please read them carefully.

For the avoidance of doubt, these Terms apply only to your use of the Site and related online services. These Terms do not replace, modify, or supersede any informed consent forms, treatment agreements, financial agreements, HIPAA Notice of Privacy Practices, or other documents related to your receipt of dental services from Aura Smiles.

BY ACCESSING, VISITING, BROWSING, SUBMITTING INFORMATION TO, OR OTHERWISE USING THIS SITE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTAND, AND AGREE TO BE BOUND BY THESE TERMS. IF YOU DO NOT AGREE WITH THESE TERMS, YOU MAY NOT ACCESS OR USE THIS SITE.

1. No Practice of Dentistry Through Website

The information, content, materials, and resources provided on this Site are intended solely for general informational, educational, and scheduling purposes.

The Site does not constitute:

Dental advice.
A diagnosis.
A treatment recommendation.
A substitute for professional dental evaluation.
The practice of dentistry through electronic means.

Your use of this Site does not create a dentist-patient relationship between you and Aura Smiles PLLC.

A dentist-patient relationship is established only after completion of appropriate patient intake procedures, clinical evaluation, acceptance as a patient by Aura Smiles, and agreement to applicable treatment-related documents.

Aura Smiles does not recommend or endorse any specific dental treatment, procedure, medication, product, provider, or healthcare decision solely through information presented on this Site.

Any examples, before-and-after images, testimonials, educational content, treatment descriptions, Invisalign information, cosmetic dentistry information, or promotional materials provided on this Site are for informational purposes only and do not guarantee specific results.

Individual dental outcomes vary depending on each patient’s clinical condition, oral health, compliance with treatment recommendations, and other factors.

2. Concierge and Mobile Dental Services

Aura Smiles PLLC provides concierge and mobile dental services designed to provide convenient dental care options outside of a traditional dental office environment.

Services, locations, appointment availability, and treatment options may vary based on:

Patient needs.
Clinical evaluation.
Provider availability.
Equipment requirements.
Applicable laws and regulations.
Safety considerations.

Submission of information through this Site does not guarantee that Aura Smiles will be able to provide requested services.

Aura Smiles reserves the right to determine whether a requested service is clinically appropriate and whether a patient can be safely treated through concierge or mobile dentistry services.

3. Appointment Requests and Consultations

The Site may allow users to submit appointment requests, consultation requests, contact forms, or inquiries.

Submitting a request through the Site does not:

Guarantee an appointment.
Guarantee availability of a specific provider.
Guarantee acceptance as a patient.
Establish a dentist-patient relationship.

An appointment is considered confirmed only after communication from Aura Smiles through approved communication channels.

Aura Smiles may contact you using the information you provide, including:

Telephone calls.
Emails.
SMS/text messages.
Other electronic communications.

By submitting your contact information, you authorize Aura Smiles to contact you regarding your request, appointment scheduling, services, and related communications.

4. Emergency Dental Disclaimer

The Site is not intended for emergency dental care.

Do not use this Site to request urgent treatment for:

Severe dental pain.
Facial swelling.
Difficulty breathing or swallowing.
Significant trauma or injury.
Uncontrolled bleeding.
Other potentially life-threatening conditions.

If you experience a dental or medical emergency, call emergency services (911) or seek immediate medical attention.

Aura Smiles does not monitor website submissions continuously and cannot guarantee immediate responses to online requests.

5. Eligible Users

You must be at least 18 years old to independently access and use this Site.

If you are under 18 years old, you may use the Site only with the involvement and supervision of a parent, legal guardian, or authorized representative who agrees to these Terms.

By using this Site, you represent that:

You are legally capable of entering into these Terms; or
You are using the Site under the supervision of a parent or legal guardian who accepts these Terms on your behalf.

6. Permitted Use of the Site

Aura Smiles grants you a limited, non-exclusive, non-transferable, revocable right to access and use this Site solely for lawful personal purposes, including:

Learning about Aura Smiles services.
Reviewing educational information.
Requesting appointments or consultations.
Communicating with Aura Smiles.
Accessing publicly available information.

You may not use the Site for unauthorized commercial purposes or in any manner inconsistent with these Terms.

7. Use Restrictions and Prohibited Activities

You agree that you will not:

Use the Site for any unlawful purpose.
Submit false, misleading, fraudulent, or unauthorized information.
Attempt to gain unauthorized access to the Site, servers, systems, or related technology.
Interfere with the operation, security, or availability of the Site.
Upload malicious code, viruses, malware, or harmful content.
Scrape, copy, collect, harvest, or extract website content, patient information, images, or other data without written authorization.
Use automated systems, bots, crawlers, or similar tools to access or collect information from the Site.
Copy, reproduce, modify, distribute, sell, license, or create derivative works from Site content without written permission from Aura Smiles.
Use the Site to impersonate another person or misrepresent your identity.
Attempt to bypass security measures, authentication systems, or access controls.

Any unauthorized use of the Site may violate applicable laws and may result in termination of access and potential legal action.

8. Ownership and Intellectual Property Rights

The Site and all content contained on it, including but not limited to:

Text.
Graphics.
Logos.
Branding.
Photographs.
Videos.
Educational materials.
Website design.
Layout.
Marketing materials.
Treatment information.
Software and functionality.

are owned by or licensed to Aura Smiles PLLC and are protected by applicable intellectual property, copyright, trademark, and other laws.

Your use of this Site does not grant you ownership rights or licenses to any content, trademarks, logos, or intellectual property belonging to Aura Smiles.

You may not reproduce, modify, distribute, publicly display, sell, or exploit any Site content without prior written authorization from Aura Smiles PLLC.

9. Notice; Electronic Communications

When you visit the Site, submit information through online forms, request an appointment, send emails, or otherwise communicate electronically with Aura Smiles, you are communicating with us electronically.

By using the Site, you consent to receive communications from Aura Smiles electronically, including through:

Email.
Telephone calls.
SMS/text messages.
Website notifications.
Other electronic communication methods.

You agree that electronic communications, including notices, disclosures, agreements, confirmations, and other communications provided by Aura Smiles electronically satisfy any legal requirement that such communications be provided in writing.

You are responsible for ensuring that the contact information you provide to Aura Smiles is accurate and current.

10. SMS/Text Messaging Terms

By providing your mobile telephone number and opting into SMS/text communications from Aura Smiles PLLC, you consent to receive text messages from Aura Smiles regarding:

Appointment scheduling.
Appointment confirmations.
Appointment reminders.
Treatment-related communications.
Consultation follow-ups.
Practice updates.
Patient service communications.
Promotional or marketing communications where permitted and where you have provided appropriate consent.

Message frequency may vary depending on your interactions with Aura Smiles.

Message and data rates may apply depending on your mobile carrier and service plan.

You may opt out of SMS communications at any time by replying: STOP

After you send “STOP,” you will receive confirmation that you have been unsubscribed from SMS communications. You will no longer receive text messages from Aura Smiles unless you re-authorize communications.

If you need assistance with SMS communications, reply: HELP or contact Aura Smiles directly using the contact information provided on this Site.

Wireless carriers are not responsible for delayed or undelivered messages.

Aura Smiles does not guarantee that SMS communications will always be delivered successfully due to circumstances outside of our control, including:

Mobile carrier issues.
Network interruptions.
Device settings.
Incorrect contact information.
Service limitations.

You understand that SMS communications may not be encrypted and should avoid sending highly sensitive health information through text messages unless specifically instructed by Aura Smiles.

For information regarding how Aura Smiles handles protected health information, please review our HIPAA Notice of Privacy Practices.

11. Privacy; HIPAA Notice of Privacy Practices

Your privacy is important to Aura Smiles.

Your use of this Site is subject to:

Aura Smiles PLLC Privacy Policy; and
Aura Smiles PLLC HIPAA Notice of Privacy Practices.

These documents describe how Aura Smiles collects, uses, stores, protects, and discloses information obtained through the Site and during the provision of dental services.

The Privacy Policy and HIPAA Notice of Privacy Practices are incorporated into these Terms by reference.

You acknowledge and agree that information submitted through the Site, including:

Name.
Phone number.
Email address.
Appointment requests.
Consultation requests.
Messages submitted through forms.

may be collected and used for purposes including:

Responding to inquiries.
Scheduling appointments.
Providing requested information.
Communicating with you regarding services.
Improving website functionality.
Understanding website usage.
Marketing and practice improvement activities where permitted by law.

Protected Health Information (“PHI”) collected as part of your dental care is handled according to HIPAA requirements and Aura Smiles’ Notice of Privacy Practices.

12. Website Cookies, Analytics, and Tracking Technologies

Aura Smiles uses cookies and similar technologies to improve website functionality, understand visitor interactions, and improve our services.

Cookies are small data files stored on your device that help websites recognize returning visitors and remember certain preferences.

The Site may use:

Essential cookies required for website operation.
Analytics cookies to understand website traffic and usage patterns.
Performance cookies to improve website functionality.
Security-related technologies.
Marketing or advertising technologies where applicable.

These technologies may collect information such as:

Browser type.
Device information.
Operating system.
Pages visited.
Time spent on the Site.
Referral websites.
General geographic information.
Website interaction patterns.

Aura Smiles may use third-party analytics providers to help understand how visitors use the Site. These services may process information according to their own privacy policies.

Examples of analytics or technology providers may include:

Website hosting providers.
Analytics providers.
Scheduling platforms.
Communication platforms.
Marketing technology providers.

Aura Smiles uses reasonable efforts to work with reputable service providers and implement appropriate safeguards.

You may control cookies through your browser settings. However, disabling cookies may affect certain Site functionality.

By accessing or using this Site, you acknowledge that cookies and analytics technologies may be used as described in this section.

13. Submission of Information Through the Website

You should not submit confidential medical information, emergency information, or highly sensitive personal information through general website forms unless specifically requested by Aura Smiles.

Website forms are intended primarily for:

Appointment requests.
Consultation requests.
General inquiries.
Communication requests.

Information submitted through the Site may be transmitted electronically and may pass through third-party technology providers used to operate the Site.

Aura Smiles uses reasonable safeguards to protect information; however, no internet transmission method can be guaranteed to be completely secure.

For detailed information regarding protection of health information, please review the HIPAA Notice of Privacy Practices.

14. Third-Party Services and Websites

The Site may contain links, integrations, or references to third-party websites, applications, products, or services.

Examples may include:

Scheduling platforms.
Payment processing providers.
Social media platforms.
Review platforms.
Educational resources.
Analytics services.

These third-party services operate independently from Aura Smiles.

Aura Smiles does not control and is not responsible for:

Third-party website content.
Third-party privacy practices.
Security practices of external websites.
Accuracy of information provided by third parties.

Your use of third-party websites and services is governed by their respective terms and privacy policies. We encourage you to review the policies of any third-party service before providing personal information.

15. Payment Information and Transactions

If online payment functionality is made available through the Site, payment information may be processed through third-party payment processors that maintain appropriate security standards.

Aura Smiles does not directly store complete payment card information unless specifically permitted and secured through appropriate systems.

Payment information may be processed through systems designed to comply with applicable payment card security requirements, including PCI DSS standards where applicable.

By submitting payment information, you acknowledge and agree that:

Payment processing may be handled by third-party providers.
Additional terms from payment processors may apply.
Aura Smiles is not responsible for interruptions or failures caused by third-party payment systems.

16. Patient Reviews, Testimonials, and Public Content

If Aura Smiles provides opportunities for testimonials, reviews, comments, or other public submissions, you agree that:

You will provide truthful information.
You will not submit misleading or fraudulent content.
You will not violate another person’s privacy rights.

Any use of patient testimonials, photographs, videos, or clinical results will be handled according to applicable consent requirements and privacy laws.

Aura Smiles will not publicly use identifiable patient information without appropriate authorization.

17. Reservation of Rights

Aura Smiles reserves the right, at any time and without prior notice, to:

Modify, update, suspend, or discontinue any portion of the Site.
Change website content, services, features, or functionality.
Restrict or terminate access to the Site.
Correct errors, inaccuracies, or omissions.
Remove content that violates these Terms or applicable laws.

Aura Smiles may monitor use of the Site to:

Ensure compliance with these Terms.
Protect the security and integrity of the Site.
Investigate suspected misuse.
Respond to legal obligations or government requests.

Aura Smiles may disclose information regarding use of the Site when required by law, legal process, court order, subpoena, or governmental request.

Aura Smiles is not responsible for any modification, suspension, interruption, or discontinuation of the Site.

18. Disclaimer of Warranty

THE SITE, INCLUDING ALL CONTENT, INFORMATION, MATERIALS, SERVICES, FEATURES, AND FUNCTIONALITY, IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, AURA SMILES PLLC DISCLAIMS ALL WARRANTIES AND REPRESENTATIONS, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING BUT NOT LIMITED TO:

WARRANTIES OF MERCHANTABILITY.
FITNESS FOR A PARTICULAR PURPOSE.
NON-INFRINGEMENT.
ACCURACY.
RELIABILITY.
COMPLETENESS.
AVAILABILITY.

Aura Smiles does not guarantee that:

The Site will always be available.
The Site will operate without interruption.
The Site will be free from errors or defects.
Any errors will be corrected.
The Site or servers hosting the Site will be free from viruses or harmful components.
Information provided on the Site will always be current, complete, or accurate.

Dental information, treatment descriptions, pricing information, promotional offers, and educational content on the Site may change without notice.

Aura Smiles reserves the right to update or correct information at any time.

19. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, AURA SMILES PLLC, ITS OWNERS, DENTISTS, EMPLOYEES, CONTRACTORS, AFFILIATES, REPRESENTATIVES, AND SERVICE PROVIDERS SHALL NOT BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO:

Your access to or use of the Site.
Your inability to access or use the Site.
Reliance on information contained on the Site.
Website errors, interruptions, or security incidents.
Third-party websites or services.
Unauthorized access beyond Aura Smiles’ reasonable control.

This limitation applies regardless of the legal theory involved, including contract, negligence, strict liability, tort, or any other legal theory.

Some jurisdictions may not allow certain limitations of liability. In such cases, limitations will apply only to the maximum extent permitted by law.

20. Indemnification

You agree to defend, indemnify, and hold harmless Aura Smiles PLLC, its owners, dentists, employees, contractors, affiliates, licensors, and service providers from and against any claims, damages, losses, liabilities, costs, and expenses, including reasonable attorneys’ fees, arising from:

Your violation of these Terms.
Your misuse of the Site.
Your violation of applicable laws.
Your violation of another person’s rights.
Information submitted by you through the Site.
Your negligent or wrongful conduct.

Aura Smiles reserves the right to assume exclusive defense and control of any matter subject to indemnification, and you agree to cooperate with such defense.

21. Dispute Resolution

Aura Smiles and you agree to attempt to resolve any dispute, claim, or controversy arising out of these Terms or your use of the Site through good-faith discussions before initiating formal legal proceedings.

If the dispute cannot be resolved informally, any dispute shall be resolved through binding arbitration or through courts located in the State of Arizona as permitted by applicable law.

Any arbitration shall:

Be conducted on an individual basis.
Not be conducted as a class action.
Not involve consolidated claims from multiple individuals.

Nothing in this section prevents Aura Smiles from seeking emergency or equitable relief when necessary to protect confidential information, intellectual property rights, website security, or other legitimate business interests.

22. Waiver of Jury Trial and Class Actions

TO THE MAXIMUM EXTENT PERMITTED BY LAW, YOU AND AURA SMILES PLLC AGREE THAT ANY CLAIM OR DISPUTE ARISING OUT OF THESE TERMS OR YOUR USE OF THE SITE WILL BE RESOLVED INDIVIDUALLY.

YOU AND AURA SMILES WAIVE ANY RIGHT TO:

Participate in a class action lawsuit.
Participate in a consolidated claim.
Participate in a representative action.
Have claims decided by a jury where legally waivable.

This provision does not prevent either party from seeking remedies available under applicable law.

23. Governing Law and Jurisdiction

These Terms and your use of the Site shall be governed by and interpreted according to the laws of the State of Arizona, without regard to conflict of law principles.

Any legal action arising from these Terms or your use of the Site shall be brought in the appropriate courts located within Arizona unless otherwise required by applicable law.

You agree to submit to the jurisdiction and venue of such courts.

24. Assignment

Aura Smiles may assign or transfer its rights and obligations under these Terms to affiliates, successor entities, purchasers of business assets, or other entities involved in a business transfer.

You may not assign your rights or obligations under these Terms without prior written consent from Aura Smiles.

25. Survival

The following sections will survive termination of these Terms: No Practice of Dentistry, Intellectual Property Rights, Privacy, Disclaimer of Warranty, Limitation of Liability, Indemnification, Dispute Resolution, Governing Law, and General Provisions.

26. General Provisions

These Terms, together with Aura Smiles’ Privacy Policy and HIPAA Notice of Privacy Practices, constitute the entire agreement between you and Aura Smiles regarding your use of the Site.

If any provision of these Terms is determined to be invalid or unenforceable, the remaining provisions will continue in full force and effect.

Failure by Aura Smiles to enforce any provision of these Terms does not constitute a waiver of that provision.

Section headings are provided only for convenience and do not affect interpretation.

These Terms do not create any third-party beneficiary rights.

27. Changes to These Terms

Aura Smiles may update or modify these Terms at any time.

Changes will become effective when posted on the Site with an updated effective date.

Your continued use of the Site after changes are posted constitutes acceptance of the revised Terms.

You should periodically review these Terms to remain informed of current requirements.

28. Contact Information

If you have questions regarding these Terms of Use, please contact:

Aura Smiles PLLC
Website: https://theaurasmiles.com
Email: [email protected]
Phone: 520-261-8139